A Modern Update on the Original Dive Watch

What makes DOXA’s SUB 300β worth talking about — by Gear Patrol Studios

a couple of watches
Doxa

Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.


For more than 50 years, DOXA has been leading the way in widely available yet professional-grade diving watches. The brand’s first model, the iconic SUB, revolutionized the industry and was a favorite of Captain Jacques-Yves Cousteau, the father of SCUBA diving himself. Throughout the years, the brand has continued to innovate, arriving in the modern era with stunning timepieces that are built to help you dive into whatever life throws your way — from the office to the oceanfront and beyond.

a watch
Doxa

The Backstory

DOXA: A Watchmaker with Depth

In 1967, DOXA introduced the very first mainstream diving watch, the 300-meter capable SUB. Its groundbreaking rotating bezel incorporated the U.S. Navy’s no-decompression dive tables in a patented design that helped divers reduce the risk of decompression sickness and whose distinctive orange dial quickly became iconic.

Just two years later, the brand innovated again with a helium-release valve that was created for those who go beyond what traditional SCUBA gear can accomplish — saturation divers. Having plumbed the deepest depths, DOXA has also brought its astounding technical capabilities to the surface with beautiful designs that are just as at home in boardrooms as they are on deck.

The Gist

What Does the SUB 300β Add to DOXA’s Legacy?

The latest dive watch in DOXA’s line retains all the laudable functionality and features that have made the SUB series timeless, while making design adjustments that firmly bring this timepiece into the modern era. The bezel and case profile are slimmed down for an even more elegant feel, and the dial’s subtle sunburst finish and wave motif evoke sunlight shining down to watery depths, recalling DOXA’s deep-sea adventure origins even when you’re on dry land.

Our POV

The SUB 300β Is the Modern Adventurer’s Timepiece

A modern, versatile watch, the SUB 300β is up to any adventure its wearer decides to embark on, from the city to the sea and everywhere in between. It’s both a highly engineered all-purpose sport watch and a piece of meticulously designed wearable art worthy of DOXA’s estimable legacy. Keep the spirit of adventure always at hand with the DOXA SUB 300β.

Price: from $2,150

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